The real problem isn't web design, it's the lack of digital strategy
Many companies in Andorra have a website that appears to be correct. Modern. Clean. Professional.
But when you look at the actual results, it’s a different story:
No contacts come in, it doesn’t generate opportunities and it doesn’t really help the business.
And the first impulse is usually this:
“Maybe the design isn’t modern enough.”
“Maybe we need a more impactful website.”
In most cases, that’s not it.
The problem is not aesthetic.
The problem is that the website does not have a clear objective or a structure designed to convert.
A corporate website shouldn’t just be a digital presence.
It should be an active tool at the service of the business.
Website ≠ online business
Having a website does not mean having a functional online business.
This is one of the most common mistakes we see in web design projects in Andorra.
Many companies understand the website as a place to explain who they are, what they do and how to contact them. And that’s where it all ends.
But a website cannot be just a digital business card.
It should be part of the company’s commercial system .
It should:
Guide the user
Build trust
Resolve doubts
Lead to a specific action
When a website doesn’t do this, it simply exists.
But it doesn’t work.
And a website that doesn’t work is a lost opportunity.
Common errors in corporate websites
When we analyze company websites that don’t work, the pattern repeats itself. It’s not so much a technical problem as a conceptual one.
Some errors we often see:
Generic messages that could be useful for any company
Lack of clarity about what is being done and for whom
Too much prominence for the company and too little for the customer
Disorganized content, without clear hierarchy
No clear action to let the user know what to do next
These errors do not make the website “bad”.
But they do make it inefficient.
And in a competitive environment like Andorra’s, digital inefficiency pays off.
When a website doesn't explain what you do
Do this exercise.
Enter your website as if you know nothing about your company.
In less than 5 seconds you should understand:
What do you offer?
What type of client are you targeting?
What problem are you solving?
If this isn’t clear quickly, the user will leave.
Many websites want to sound creative, sophisticated, or different, but they end up being unclear.
And in business environments, clarity always wins over originality.
If the visitor has to interpret the message, you’ve already lost it.
Design vs. Structure vs. Conversion
Design is important. Obviously.
But it is not enough.
A website can be visually impeccable and convert absolutely nothing.
For a website to really work, it must combine three key elements:
Structure:
- Defines the order, hierarchy, and user journey.
Content:
- Speak the customer’s language and focus on benefits, not features.
Conversion:
- Guide to clear and coherent action: contact, request a quote, request a demo.
When these three elements are aligned, the design stops being just aesthetic and becomes functional.
This is what differentiates a beautiful website from a strategic website.
How a website should work for business
A well-designed website doesn’t just provide information.
Accompany.
It explains, orders, gives confidence and marks the next step in a natural way.
It should be used for:
Attract new contacts
Filter low-quality queries
Reinforce the decision of people who already know the company
Support your sales team
When a website is aligned with the business, it stops being a showcase and becomes a strategic tool.
He works every day.
Even when you’re not there.
For this reason, the initial approach is much more important than any visual detail.
Some of the projects we have made a reality
REIG Foundation
Corporate Website
Redesign of an institutional website with a sober and elegant image, aligned with the rest of the group’s websites. Includes a multilingual version and allows easy access to publications and annual reports. A clear and professional website to strengthen its digital presence.
Kailash Home Foundation
Institutional Website
Redesign of a website for a charitable organization focused on the protection and education of children in Nepal and the Himalayas. The new design is modern, colorful and familiar, better conveying its mission and facilitating access to information and donations. The client was very satisfied with the result.
MGI
Corporate Landing
Design of a high-impact landing page for a company specializing in commercial truck insurance in the United States. The main objective was to enhance lead capture and give visibility to its services and digital platform.
The result is a clear, well-structured website that is 100% conversion-oriented.
Web design is not just “making a website”
At ProgDev , when we develop web design projects for companies in Andorra, we don’t start by talking about colors or animations.
Let’s start by talking about business.
What objective should the website fulfill?
What type of customer do we want to attract?
What decision process does it follow?
What action do we want it to take?
Technology and design come later.
First we define the strategy .
Because a website without a goal is just an expense.
A structured website is an investment.
Is your website really doing its job?
Maybe your website is correct.
Maybe it’s modern.
The question is another one.
Is it generating opportunities?
Is it helping your sales team?
Is it aligned with your business model?
Or is it just there?
If you have doubts, there is probably room for improvement.
At ProgDev we help companies in Andorra transform their website into a real tool for recruitment and growth.
Because in digital, it’s not about having a presence.
It’s about having an impact.
