Branding and Corporate Identity Questionnaire

We work together to create meaningful brands that increase the value of your company.

The briefing or questionnaire is crucial because it defines most of the project. It allows both the client and the designer to clarify essential concepts. As a client, you must provide clear answers about what you want and the message you wish to convey. This will help define your brand image and better understand your business. For the designer, the briefing answers key questions and guides the entire creative process. Therefore, taking the time to complete it in detail is essential for the success of the project.

1. Contact Information:

Name

Last name

Contact number

2. General Project Information:
 

Name of your Project, Brand or Company (This is the name you will choose for your logo)

What target audience do you want to reach?(Age, gender, geographical location, occupation, interests, economic level...)

What advantages can you provide over your competition? What sets you apart from them?

What values/philosophy do you want to convey?

In which media will the corporate identity be implemented?(Web, social networks, signs, vinyl, shop windows, vehicle signage, product packaging, textile elements...)

Are there any colors that should be avoided? Any that should appear?

With what adjectives would you define your company or project?(Innovative, Collaborative, Sustainable, Efficient, Creative, Feminine, Young, Family, Classic, Elegant...)

What goals have you set for yourself?(Get new customers? Build loyalty with existing customers? Expand services?)

Is there an existing brand or logo (within your company's field or similar) that inspires or resonates with you more than others?

In the case of Corporate Identity Redesign
  (If your brand is new or you're starting from scratch, you can skip these questions.)

What reasons shaped the current logo?

Why do you want to renew your brand image?(Doesn't work, Outdated, Difficult to apply, etc...)

Finally, our Master Question! 😉
 

Close your eyes and try to visualize your new brand. How do you imagine it? Describe everything that comes to mind. (This is your chance to let your imagination run wild.)

Is there anything else you would like to add? (Tell us everything you think we should know before starting your project: your specific ideas, your needs, your drawbacks.)